Business Quote by John Collison
“In the desktop world, you could build a successful business where a consumer only came back to you once or maybe twice a year. I don't think you can build that kind of business on mobile. You need higher frequency, or otherwise you fall off the home screen and the user never comes back.”
About This Quote
Source Interview: Y Combinator Podcast, 2020
Mobile platforms demand frequent user engagement; low‑frequency models struggle to retain attention.
In simple terms: Mobile needs frequent use.
Key Takeaway
Design for repeat interactions.
Themes
business strategy
mobile
user retention
Mood
strategic
analytical
Type
pragmatic
business‑focused
When to use this quote
- app development
- subscription services
- e‑commerce
Key Concepts
product design
marketing
Questions to Reflect On
- How can you increase value without annoying users?
- What incentives drive repeat visits?
A Different Perspective
Higher frequency may compromise user experience.
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