Asking Quote by Joe Sutter
![“At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product.” quote by Joe Sutter](https://sms4smile.com/quotes/img-quotes/b39/joe-sutter-67807_asking_at-the-start-of-any-program-asking-quest_1764741.jpg)
“At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product.”
About This Quote
Source Interview: Boeing Design Philosophy, 1970
Asking the right questions early prevents costly mistakes and ensures a product meets real needs.
In simple terms: Early questioning avoids failures.
Key Takeaway
Ask early, ask often.
Themes
engineering
project management
requirements gathering
risk mitigation
customer focus
Mood
pragmatic
focused
Type
strategic
instructional
When to use this quote
- software development
- construction projects
- product launches
- consulting engagements
Key Concepts
systems thinking
iterative design
stakeholder alignment
Questions to Reflect On
- What questions are essential at a project’s start?
- How can you balance thoroughness with speed?
A Different Perspective
Over‑questioning can stall progress.
