At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product. — Joe Sutter Copy Share Image
The business of selling is not just about matching viable solutions to the customers that require them. It’s equally about managing the change process the customer will need to go through to implement the solution and achieve the value promised… — Jeff Thull Copy Share Image
![“At the start of any program, asking questions is the most important part of the process. If you get [the customer's] requirements wrong, then you don't have a successful product.” quote by Joe Sutter](https://sms4smile.com/quotes/img-quotes/b39/joe-sutter-67807_asking_at-the-start-of-any-program-asking-quest_1764741.jpg)
