Quote by Jill Konrath
““According to a recent survey by Forrester Research, only 15 percent of executives say their meetings with salespeople met their expectations. From that, only 7 percent of execs actually scheduled follow-up conversations.””
About This Quote
Source Report: Forrester Research Survey on Executive Sales Meetings, 2023
Most executives are dissatisfied with sales meetings, leading to very few follow‑up conversations.
In simple terms: Execs rarely get what they expect from sales talks.
Key Takeaway
Improve meeting relevance and set clear next steps.
Themes
sales
executive expectations
communication
Mood
frustrated
optimistic
Type
business
insightful
When to use this quote
- sales pitches
- executive briefings
- follow‑up planning
Key Concepts
customer alignment
meeting effectiveness
Questions to Reflect On
- How can salespeople better understand exec needs?
- What incentives encourage follow‑up?
A Different Perspective
Even with better meetings, internal politics may block follow‑ups.
