Abnormal Quote by Jeffrey Pfeffer
“You can't be normal and expect abnormal returns.”
About This Quote
Source Book: Power: Why Some People Have It—and Others Don't, 2010
Expecting high returns while staying within conventional norms is contradictory; risk is essential for extraordinary outcomes.
In simple terms: Big gains need risk.
Key Takeaway
Take calculated risks for greater rewards.
Themes
risk
reward
innovation
conformity
Mood
inspirational
cautious
Type
advice
philosophical
When to use this quote
- investment decisions
- career moves
- entrepreneurial ventures
- personal challenges
Key Concepts
Opportunity cost
strategic risk
growth mindset
Questions to Reflect On
- What risks could you take now?
- How do you measure acceptable risk?
A Different Perspective
Risk can lead to failure; balance is needed.
