Business Quote by Jared Isaacman
“Square has already found that the micro-merchant market isn't a profitable business, and as a result they have been trying to shift into the more lucrative small business market.”
About This Quote
Square realized the micro‑merchant segment lacks profit, prompting a pivot to the more lucrative small‑business arena.
In simple terms: Square found micro‑merchants unprofitable and shifted focus to small businesses.
Key Takeaway
Target higher‑margin markets.
Themes
business strategy
market analysis
pivot
Mood
cautious
analytical
Type
strategic
business
When to use this quote
- startup planning
- investment decisions
- market entry
- revenue growth
Key Concepts
profitability
business model adaptation
Questions to Reflect On
- How can firms assess true profitability before pivoting?
- What risks accompany moving to a larger market?
A Different Perspective
Profitability may be overestimated; market shifts can be risky.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)