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Annoying Quote by Jan Koum

“We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.” quote by Jan Koum
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“We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.”

Jan Koum

About This Quote

Source Interview: 2015, WhatsApp co‑founder on user experience

Excessive repetitive prompts annoy users and hinder meaningful communication.

In simple terms: Stop spamming users.

Key Takeaway

Prioritize relevance and respect in notifications.

Themes

user experience communication design

Mood

thoughtful considerate

Type

design marketing

When to use this quote

  • mobile apps
  • email newsletters
  • social media platforms

Key Concepts

behavioral economics attention fatigue

Questions to Reflect On

  • How can you measure notification usefulness?
  • What limits keep prompts helpful?
A Different Perspective

Balancing promotion and annoyance is tricky.

3.4 out of 5 (10 ratings)

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