Annoying Quote by Jan Koum
“We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.”
About This Quote
Source Interview: 2015, WhatsApp co‑founder on user experience
Excessive repetitive prompts annoy users and hinder meaningful communication.
In simple terms: Stop spamming users.
Prioritize relevance and respect in notifications.
Themes
Mood
Type
When to use this quote
- mobile apps
- email newsletters
- social media platforms
Key Concepts
Questions to Reflect On
- How can you measure notification usefulness?
- What limits keep prompts helpful?
Balancing promotion and annoyance is tricky.