Careers Quote by James Surowiecki

Steve Jobs was rare: a C.E.O. who actually had a huge impact on his company's fortunes. Contrary to corporate mythology, most C.E.O.s could be…

— James Surowiecki

I love market research because you really have an idea of what your consumers are looking for.

— Aerin Lauder

“Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to…

— Steve Jobs

You don't market-research a novel; you really are writing it for yourself. It's a hobby, in many ways. The problem becomes what you do…

— Bret Easton Ellis

In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those…

— Brittany Kaiser

I always market research my books before I hand them in by showing them to five or six close friends who I trust to…

— Helen Fielding

The purely random sample is the only kind that can be examined with confidence by means of statistical theory, but there is one things…

— Darrell Huff

Intrinsic value follows meaning follows form follows economics follows function follows more economics follows market research.

— Erik Adigard

You see, I used to do a certain amount of market research by going to the local drugstore and seeing what the truck drivers…

— Jerry Pournelle

I see myself as life-sized, certainly not a supersized personality, and apparently after 30 years of television, that's what the audience thinks of me…

— Jane Pauley

“Apple also stopped depending on market research and surveys. “If I’d have asked my customers what they wanted,” Jobs quoted Henry Ford, “they would…

— Yukari Iwatani Kane

“That night, they sat around the hotel room with a bottle of tequila and some salt and limes and talked about names for the…

— Phil Harkins