Any Quote by Anna Wintour

I don't really follow market research. In the end, I respond to my own instincts.

— Anna Wintour

I love market research because you really have an idea of what your consumers are looking for.

— Aerin Lauder

There is very little sense that anybody really knows what works or why. But that's not a shock. And I don't think market research…

— Charlie Huston

“We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts"…

— Thomas Kelley

“I think market research is extremely valuable when it is used properly. But you must not use it to tell you what to do.”

— Debbie Millman

“One of the ways I recommend doing market research is by analyzing what your target market are actually buying or looking for.”

— Allan Dib

We don't believe in market research for a new product unknown to the public. So we never do any.

— Akio Morita

You've got to do the research. You've got to understand the market place, know your competitors.

— Peter Jones

It's incredibly important to be - once you do have a product - acutely observational about the trends.

— Julia Hartz

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

— Akio Morita

The only reason to invest in the market is because you think you know something others don't.

— R Foster Winans

Whenever you have the kind of market that is taking shape now - a wildly volatile one with big pricing discrepancies - it plays…

— James Russell Lowell