Create Quote by Brittany Kaiser
“In order to create predictive algorithms, you need to have a training set. So, that training set is created through our quantitative surveys. Those surveys need to include either basic market research questions or basic political polling questions, which might be added to get your opinion on a brand or an issue or a candidate.”
About This Quote
Source Presentation: Data Science Workshop, 2020
Predictive models require data, which is gathered via surveys covering market or political topics.
In simple terms: Surveys provide data for predictions.
Key Takeaway
Collect quality survey data.
Themes
data science
prediction
survey methodology
Mood
analytical
critical
Type
educational
technical
When to use this quote
- marketing research
- political polling
- product development
- public opinion analysis
Key Concepts
statistics
machine learning
Questions to Reflect On
- What questions best capture true preferences?
- How do you mitigate survey bias?
A Different Perspective
Survey bias can skew algorithmic outcomes.
