““Raising awareness of the tight connection between sales and production also helps guard against one of the great evils of traditional selling and order-taking systems, namely the resort to bonus systems to motivate a sales force working with no real knowledge of or concern about the capabilities of the production system. These methods produce periodic surges in orders at the end of each bonus period (even though underlying demand hasn’t changed) and an occasional “order of the century” drummed up by a bonus-hungry sales staff, which the production system can’t possibly accommodate. Both lead to late deliveries and bad will from the customer. In other words, they magically generate muda.””
![“As a country [USA], we can attract more talented people to teaching by raising awareness of educational inequity and getting the public to understand from individual classrooms, schools, and cities that this is an issue that can be solved.” quote by Wendy Kopp](https://sms4smile.com/quotes/img-quotes/3ce/wendy-kopp-33076_awareness_as-a-country-usa-we-can-attract-more-tal_333703.jpg)
