““By using repetition, images, and other strategies - all of which communicate truths in ways that are not cognitively or propositional - marketing forms us into the kind of persons who want to buy beer to have meaningful relationships, or to buy a car to be respected, or buy the latest thing to come along simply to satisfy the desire that has been formed and implanted in us. It is important to appreciate that these disciplinary mechanisms transmit values and truth claims, but not via propositions or cognitive means; rather, the values are transmitted more covertly...This covertness of the operation is also what makes it so powerful: the truths are inscribed in us through the powerful instruments of imagination and ritual.””
![“It's the best way of telling the truth; it's a process of producing grand, beautiful, well-ordered lies that tell more truth than any assemblage of facts. Beyond that … [it's] delight in, and play with, language; also, a curiously intimate way of communicating with people whom you will never meet.” quote by Julian Barnes](https://sms4smile.com/quotes/img-quotes/6f7/julian-barnes-522_books_it-s-the-best-way-of-telling-the-truth-i_2016681.jpg)
![“There's a whole [...] art to finding the truth and accomplishing value from inside a human mind : we have to learn our own flaws, overcome our biases, prevent ourselves from self-deceiving, get ourselves into good emotional shape to confront the truth and do what needs doing, etcetera etcetera and…” quote by Eliezer Yudkowsky](https://sms4smile.com/quotes/img-quotes/f4b/eliezer-yudkowsky-1207_art_there-s-a-whole-art-to-finding-the-truth_793769.jpg)
