Closed door Quote by J. Mark Bertrand
““... we met with more closed doors than open ones -- and the people who answered our knocks were invariably older. Young people didn't aswner the door to strangers, who would undoubtedly be trying to sell something, any more than they would answer the telephone to telemarketers once Caller ID came along. The only people we encountered going door-to-door were the ones old enough to remember when that's the way the world worked.””
About This Quote
Door‑to‑door interactions now mostly involve older people, as younger generations avoid strangers and unsolicited sales.
In simple terms: You avoid door‑to‑door sales.
Key Takeaway
Adapt outreach to modern communication habits.
Themes
generational
trust
marketing
Mood
strategic
pragmatic
Type
marketing
social
When to use this quote
- polit campaigns
- community outreach
- sales strategies
Key Concepts
sociology
technology
Questions to Reflect On
- How can we engage younger audiences effectively?
- What alternatives exist to door‑to‑door?
A Different Perspective
Younger people may still be reached via digital means.
