Best Quote by Howard Stringer

When similar products are on store shelves, price competition is inevitable. Nintendo has been trying to steer clear of that direction and create a…

— Satoru Iwata

I'm a big believer in the Wii. I love the physicality of the Wii controller, and how you can get the feeling of throwing…

— Nolan Bushnell

The advantage for Nintendo is that we always try to do things that other companies don't try to do. That is something that the…

— Satoru Iwata

Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in…

— Satoru Iwata

I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.

— Satoru Iwata

We believe that there are a number of Nintendo titles that could do exceptionally well in the competitive play space.

— Reggie Fils-Aime

If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to…

— Satoru Iwata

I got a PS3 and a PSP. The Wii looks fun.

— Mike Patton

Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,…

— Reggie Fils-Aime

I think that building any product that has a lot of user loyalty is a bit like making a sequel to a great movie…

— Yishan Wong

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to…

— Satoru Iwata

I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software…

— Reggie Fils-Aime