Alternatives Quote by Herbert Simon

Design is an iterative process. One idea often builds on another.

— Mark Parker

The goal of design is to raise the expectation of what design can be

— Paula Scher

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution.

— Ivan Chermayeff

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you…

— Chip Kidd

Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates…

— Victor Papanek

Design implies a sense of mapping something out and then you follow the plan.

— Andy Goldsworthy

Design... is the integration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space.

— Laszlo Moholy-Nagy

Design is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain…

— Laszlo Moholy-Nagy

The process of design starts with exploration, but ends with refinement. The best designers carefully move from one to the other, making sure they…

— Jared Spool

Design is the patterning and planning of any act toward a desired, foreseeable end... any attempt to separate design, to make it a thing-by-itself…

— Victor Papanek

Design is a tool that either allows us to create new markets or disrupt existing ones.

— Yves Behar

To design is to plan, to order, to relate, and to control. In short, it opposes all means of disorder and accident.

— Emil Ruder