Better place Quote by Guy Kawasaki
“The best reason to start an organization is to make meaning; to create a product or service to make the world a better place.”
About This Quote
Source Book: The Art of the Start, 2004
Starting an organization should be driven by purpose and the desire to improve the world, not just profit.
In simple terms: Start to make meaning, improve world.
Key Takeaway
Build purpose‑driven ventures.
Themes
entrepreneurship
purpose
impact
Mood
optimistic
energetic
Type
motivational
business
When to use this quote
- Business planning
- social innovation
Key Concepts
social entrepreneurship
product design
mission statements
Questions to Reflect On
- What purpose fuels you?
- How to measure impact?
A Different Perspective
Profit motives can dilute purpose.
