Competition Quote by Guy Kawasaki
“If you truly don't have competition, then zoom out until you can define some. Competition can be as simple as the reliance on the status quo, Microsoft (since at some point Microsoft will compete with everyone for everything), or researchers in universities. Pick something, because saying you have no competition at all is a nonstarter.”
About This Quote
Source Speech: Startup Advice Talk, 2023
When competition seems absent, broaden perspective to identify indirect rivals, turning complacency into strategic challenge.
In simple terms: Find hidden competition to stay sharp.
Identify and confront subtle rivals.
Themes
Mood
Type
When to use this quote
- business planning
- product development
- career advancement
- academic research
Key Concepts
Questions to Reflect On
- Who or what could be your indirect competitor?
- How can you turn perceived lack of competition into opportunity?
Overemphasis on competition can cause unnecessary stress.