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Growth Quote by Gretchen Rubin

“Although I’d initially underrated its value, the true significance of the fourth element—the atmosphere of growth—had become clearer to me over time. As William Butler Yeats wrote, “Happiness is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are…” quote by Gretchen Rubin
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““Although I’d initially underrated its value, the true significance of the fourth element—the atmosphere of growth—had become clearer to me over time. As William Butler Yeats wrote, “Happiness is neither virtue nor pleasure nor this thing nor that, but simply growth. We are happy when we are growing.” Research supports his observation: It’s not goal attainment, but the process of striving after goals—that is, growth—that brings happiness.””

Gretchen Rubin

About This Quote

Source Book: The Happiness Project by Gretchen Rubin, 2009

Highlights that personal growth, not just achieving goals, is the true source of happiness, echoing Yeats’ view.

In simple terms: Growth, not goal achievement, brings happiness.

Key Takeaway

Focus on continual personal development.

Themes

happiness growth self‑improvement

Mood

reflective optimistic

Type

philosophical inspirational

When to use this quote

  • career development
  • learning new skills
  • creative projects
  • health journeys

Key Concepts

meaningful living psychology goal setting

Questions to Reflect On

  • What activities make you feel you’re growing?
  • How can you measure personal growth?
A Different Perspective

Growth can be slow and uncertain, causing frustration.

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