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Business Quote by Graeme Macrae Burnet

“If asked how one’s business is doing, the customary response is: ‘Could be worse,’ or ‘Just about surviving.’ Anything more upbeat is reckoned insufferable boasting. Personal achievements should be dismissed as flukery and mentioned only after an extended period of arm-twisting. It is regarded as…” quote by Graeme Macrae Burnet
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““If asked how one’s business is doing, the customary response is: ‘Could be worse,’ or ‘Just about surviving.’ Anything more upbeat is reckoned insufferable boasting. Personal achievements should be dismissed as flukery and mentioned only after an extended period of arm-twisting. It is regarded as a great misfortune for one’s daughter to be too pretty or one’s son to be too bright. In Saint-Louis, as in all provincial backwaters, the inhabitants are most comfortable with failure. Success serves only to remind the citizenry of their own shortcomings and is thus to be enthusiastically resented.””

Graeme Macrae Burnet

About This Quote

Source Book: The Last Days of the Last Century, Graeme Macrae Burnet, 2020

People often downplay success and embrace failure to avoid envy and the pressure of expectations.

In simple terms: Success is hidden to avoid jealousy and pressure.

Key Takeaway

Accept achievements modestly and recognize societal bias.

Themes

humility social norms success failure envy

Mood

reflective critical

Type

observational philosophical

When to use this quote

  • career advancement
  • family dynamics
  • community leadership
  • personal branding

Key Concepts

psychology social conformity self‑presentation

Questions to Reflect On

  • How does cultural modesty affect personal growth?
  • What balance exists between humility and self‑promotion?
A Different Perspective

Overemphasis on modesty can stifle ambition and honest self‑assessment.

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