Auditoriums Quote by Gerry Lopez
“I'm starting to believe that part of the solution regarding the devices is that they have a role to play in engaging the customer and keeping our product in front of them during the pre-show. They certainly have a role to play in ticket sales. Inside the movie auditorium, though, during the feature presenation there's no place for them. Every single weekend two out of the top three reasons people contact us are: somebody's being disruptive, with a device most of the time, or a dirty bathroom.”
About This Quote
Source Business Meeting: Product Strategy Discussion, 2023
Devices can engage customers before a show and aid ticket sales, but are ineffective during the film itself, where disruptions and cleanliness dominate concerns.
In simple terms: Devices help pre‑show, not during movies.
Key Takeaway
Focus on pre‑show engagement, improve venue cleanliness.
Themes
customer engagement
venue management
product placement
Mood
practical
analytical
Type
strategic
operational
When to use this quote
- pre‑show advertising
- ticketing
- facility upkeep
- customer service
Key Concepts
marketing
operations
Questions to Reflect On
- What alternatives improve the in‑show experience?
- How can we reduce device‑related disruptions?
A Different Perspective
Relying on devices during the film may distract and annoy audiences.
![“We don't believe in splitting the experience. We don't believe in taking a row out and putting in motion seats [that shake and move in response to cues from a film]. If you walk into that auditorium you're going to have a communal experience.” quote by Gerry Lopez](https://sms4smile.com/quotes/img-quotes/b00/gerry-lopez-24200_auditoriums_we-don-t-believe-in-splitting-the-experi_2130404.jpg)
![“[Some people] put their work on the internet and check every day how many people look, how many people made contact, but I don't have internet, I don't have a hand-phone, I don't have fax, I don't have email. I just have old-fashioned telephone and letters.” quote by Erro](https://sms4smile.com/quotes/img-quotes/65d/erro-39704_checks_some-people-put-their-work-on-the-intern_923820.jpg)
