Consumers Quote by Geraldine Laybourne
“Women are underserved and underestimated as consumers.”
About This Quote
Source Speech: Media Conference, 2008
Women are often ignored and undervalued in consumer markets, missing opportunities.
In simple terms: Women are overlooked as consumers.
Key Takeaway
Recognize and serve women consumers.
Themes
gender
marketing
consumer behavior
inequality
Mood
analytical
critical
Type
business
social
When to use this quote
- product design
- advertising
- brand strategy
- policy making
Key Concepts
business strategy
economics
Questions to Reflect On
- How can brands better understand women?
- What barriers exist for women consumers?
A Different Perspective
Market data may be incomplete.
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