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Strategy Quote by Geoffrey A. Moore

“The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.” quote by Geoffrey A. Moore
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““The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.””

Geoffrey A. Moore

About This Quote

Source Book: Crossing the Chasm, 1991

Strategies must invert previous tactics when market stages shift, not just adjust.

In simple terms: Strategy must reverse, not just change.

Key Takeaway

Adapt by overturning prior approaches.

Themes

strategy market innovation growth competition

Mood

cautious strategic

Type

business analytical

When to use this quote

  • product launch
  • market entry
  • business scaling
  • competitive response

Key Concepts

disruptive innovation strategic pivot

Questions to Reflect On

  • When should you invert a strategy?
  • What risks come with reversing tactics?
A Different Perspective

Reversing strategy can alienate existing customers.

4.8 out of 5 (3 ratings)

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