Strategy Quote by Geoffrey A. Moore
““The winning strategy does not just change as we move from stage to stage, it actually reverses the prior strategy.””
About This Quote
Source Book: Crossing the Chasm, 1991
Strategies must invert previous tactics when market stages shift, not just adjust.
In simple terms: Strategy must reverse, not just change.
Adapt by overturning prior approaches.
Themes
Mood
Type
When to use this quote
- product launch
- market entry
- business scaling
- competitive response
Key Concepts
Questions to Reflect On
- When should you invert a strategy?
- What risks come with reversing tactics?
Reversing strategy can alienate existing customers.