Customer satisfaction Quote by Geoffrey A. Moore
““The number-one corporate objective, when crossing the chasm, is to secure a distribution channel into the mainstream market, one with which the pragmatist customer will be comfortable. This objective comes before revenues, before profits, before press, even before customer satisfaction. All these other factors can be fixed later - but only if the channel is established.””
About This Quote
Source Book: Crossing the Chasm, 1991
Securing a mainstream distribution channel is the first priority before revenue or profit.
In simple terms: First secure market entry before profit.
Key Takeaway
Validate distribution before scaling.
Themes
market entry
distribution
strategy
pragmatism
Mood
strategic
analytical
Type
business
marketing
When to use this quote
- product launch
- channel partnership
- marketing plan
- investor pitch
Key Concepts
chasm crossing
early adopters
Questions to Reflect On
- What channel fits your target?
- How will you adapt if the channel fails?
A Different Perspective
Focusing too early on channel can delay product refinement.
