Department Quote by Fritz Zwicky
“I have a good idea every two years. Give me a topic, I will give you the idea! [Reputed to have been a remark made to the head of his department at Caltech.]”
About This Quote
Source Anecdote: Caltech departmental meeting, 1950s
He claims ideas are rare, but can be generated on demand with a prompt.
In simple terms: Ideas are scarce but can be sparked by topics.
Ask for topics to spark ideas.
Themes
Mood
Type
When to use this quote
- academic brainstorming
- product development
- writing sessions
Key Concepts
Questions to Reflect On
- How can you improve the quality of spontaneous ideas?
- What topics inspire your best ideas?
Quality of ideas may vary widely.