Artist Quote by Esa-Pekka Salonen
“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?”
About This Quote
Institutions presenting themselves as outdated deter innovative individuals, suggesting a need for modern, dynamic cultural spaces to attract younger talent.
In simple terms: Old museums repel youth.
Modernize cultural venues.
Themes
Mood
Type
When to use this quote
- museum redesign
- community outreach
- policy advocacy
Key Concepts
Questions to Reflect On
- How can museums become truly contemporary?
- What incentives attract young creatives?
Changing perception alone may not shift deep‑seated biases.