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Artist Quote by Esa-Pekka Salonen

“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?” quote by Esa-Pekka Salonen
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“I think we still do have a PR problem in the sense that these institutions portray themselves quite often as a museum without the contemporary wing. For a young cutting-edge person, why would you get into that sort of business, which is very clearly geared towards dead or almost dead people?”

Esa-Pekka Salonen

About This Quote

Institutions presenting themselves as outdated deter innovative individuals, suggesting a need for modern, dynamic cultural spaces to attract younger talent.

In simple terms: Old museums repel youth.

Key Takeaway

Modernize cultural venues.

Themes

culture innovation generational gap branding

Mood

inspirational strategic

Type

suggestive analytical

When to use this quote

  • museum redesign
  • community outreach
  • policy advocacy

Key Concepts

institutional relevance creative economies

Questions to Reflect On

  • How can museums become truly contemporary?
  • What incentives attract young creatives?
A Different Perspective

Changing perception alone may not shift deep‑seated biases.

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