Button Quote by Erika Hall
““Some websites are completely optimized for simple conversion, and it’s easy to tell. The design centers on one clear call to action, a vivid lozenge labeled with a verb.””
About This Quote
Source Book: Just Enough Research, 2014
Effective web design uses a single, prominent call‑to‑action to guide users toward conversion.
In simple terms: Clear, bold button drives user action.
Key Takeaway
Design with one obvious action in mind.
Themes
UX design
conversion
clarity
Mood
analytical
practical
Type
guideline
instructional
When to use this quote
- landing page
- e‑commerce
- signup forms
- marketing campaigns
Key Concepts
behavioral design
visual hierarchy
Questions to Reflect On
- Is a single CTA always best?
- How can you test its effectiveness?
A Different Perspective
Over‑simplifying can ignore diverse user needs.
