Business Quote by Eric Schmidt
““We have no idea what your venture is or even your industry, so we won’t presume to tell you how to create a business plan. But we can tell you with 100 percent certainty that if you have one, it is wrong.””
About This Quote
Source Interview: Podcast with Eric Schmidt, 2015
Having a business plan is often misleading; if you think you have one, it’s likely flawed.
In simple terms: Business plans can be wrong.
Key Takeaway
Question assumptions about your plan.
Themes
business strategy
planning
uncertainty
Mood
skeptical
pragmatic
Type
advisory
critical
When to use this quote
- startup pitching
- investor meetings
- product development
- market analysis
Key Concepts
entrepreneurship
risk management
Questions to Reflect On
- Do you truly need a formal plan?
- How can you stay adaptable?
A Different Perspective
Plans can become outdated quickly.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)