Business Quote by Eric Schmidt
““Product development has become a faster, more flexible process, where radically better products don’t stand on the shoulders of giants, but on the shoulders of lots of iterations. The basis for success then, and for continual product excellence, is speed. Unfortunately, like Jonathan’s failed gate-based product development framework, most management processes in place at companies today are designed with something else in mind. They were devised over a century ago, at a time when mistakes were expensive and only the top executives had comprehensive information, and their primary objectives are lowering risk and ensuring that decisions are made only by the few executives with lots of information. In this traditional command-and-control structure, data flows up to the executives from all over the organization, and decisions subsequently flow down. This approach is designed to slow things down, and it accomplishes the task very well. Meaning that at the very moment when businesses must permanently accelerate, their architecture is working against them.””
About This Quote
Source Speech: Interview on Product Development, 2015
Speed and rapid iteration are essential for modern product success, but outdated hierarchical decision‑making slows progress.
In simple terms: Fast iteration wins; old hierarchies hinder.
Embrace rapid cycles, flatten decision layers.
Themes
Mood
Type
When to use this quote
- Tech startups
- corporate R&D
- market launch
- continuous improvement
Key Concepts
Questions to Reflect On
- How can leaders redesign processes for speed?
- What risks arise from too‑rapid iteration?
Legacy structures resist change and can stifle creativity.