Apologizing Quote by Eric Dezenhall
“The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption.”
![“People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.” quote by Eric Dezenhall](https://sms4smile.com/quotes/img-quotes/432/eric-dezenhall-56916_believe_people-in-my-industry-pr-would-like-peop_2248101.jpg)
