Business Quote by Eddie Rickenbacker
“In this business, you find the enemy, then go after and destroy him. Everything else is rubbish!”
About This Quote
A ruthless mindset that prioritizes eliminating a perceived threat above all else, dismissing any other considerations as irrelevant.
In simple terms: Eliminate the enemy, ignore everything else.
Key Takeaway
Focus on single‑minded aggression.
Themes
competition
survival
aggression
prioritization
exclusion
Mood
intense
driven
unforgiving
Type
strategic
motivational
When to use this quote
- business negotiations
- market entry battles
- hostile takeovers
Key Concepts
enemy identification
strategic focus
risk assessment
Practical Applications
- targeted competitive analysis
- decisive market positioning
Questions to Reflect On
- What costs arise when other threats are dismissed?
- How might this mindset affect stakeholder relationships?
A Different Perspective
Such a zero‑sum view can overlook collaboration opportunities and long‑term sustainability.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)