Brochures Quote by Douglas Adams
“First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.”
About This Quote
Source Essay: The Evolution of Computing, 1990s
People repeatedly misinterpret new technology, comparing it to familiar tools before understanding its uniqueness.
In simple terms: We often liken new tech to old things, missing its true nature.
Recognize each tech's distinct role.
Themes
Mood
Type
When to use this quote
- introducing new software
- teaching tech basics
- marketing gadgets
Key Concepts
Questions to Reflect On
- What analogies help you grasp new tech?
- When do analogies mislead?
Oversimplifies complex tech, may hinder adoption.