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Brochures Quote by Douglas Adams

“First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.” quote by Douglas Adams
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“First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII — and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we've realized it's a brochure.”

Douglas Adams

About This Quote

Source Essay: The Evolution of Computing, 1990s

People repeatedly misinterpret new technology, comparing it to familiar tools before understanding its uniqueness.

In simple terms: We often liken new tech to old things, missing its true nature.

Key Takeaway

Recognize each tech's distinct role.

Themes

technology perception misinterpretation progress

Mood

humorous insightful

Type

explanatory reflective

When to use this quote

  • introducing new software
  • teaching tech basics
  • marketing gadgets

Key Concepts

analogy innovation learning curve

Questions to Reflect On

  • What analogies help you grasp new tech?
  • When do analogies mislead?
A Different Perspective

Oversimplifies complex tech, may hinder adoption.

2.3 out of 5 (7 ratings)

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