Change Quote by Daniel Lyons
“Conventional companies try to find new uses for capabilities they already have. Transformers look at what the market needs and then go build it, hiring new people and/or taking people off other jobs.”
About This Quote
Source Book: Bad Blood, The Inside Story of the Theranos Scandal, John Carreyrou, 2018
Companies often repurpose existing strengths, while innovators focus on market demand and build new capabilities, sometimes reshuffling staff.
In simple terms: Innovators prioritize market needs over existing assets.
Align product development with market demand.
Themes
Mood
Type
When to use this quote
- startup strategy
- product development
- HR restructuring
Key Concepts
Questions to Reflect On
- Are you building on strengths or market gaps?
- How do you balance existing assets with new needs?
New ventures may lack resources to meet demand.