Activity Quote by Daniel Kahneman
“Often, the most enjoyable part of an activity is the anticipation.”
About This Quote
Source Book: Thinking, Fast and Slow, 2011
Anticipation often feels more rewarding than the activity itself, highlighting how future-oriented pleasure drives motivation.
In simple terms: Looking forward feels better than doing.
Key Takeaway
Embrace the excitement of upcoming tasks.
Themes
motivation
anticipation
psychology
Mood
excited
reflective
Type
motivational
philosophical
When to use this quote
- planning projects
- exercise routines
- learning new skills
- travel preparations
Key Concepts
Prospect theory
temporal discounting
Questions to Reflect On
- What activities do you enjoy more in anticipation than in execution?
- How can you channel anticipation into productive action?
A Different Perspective
Anticipation may lead to procrastination if overvalued.
![“I never expect to lose. Even when I'm the underdog, I still prepare a victory speech. [Optimism through positive expectations can help to bring about what is desired and makes the wait more enjoyable.]” quote by H. Jackson Brown, Jr](https://sms4smile.com/quotes/img-quotes/901/h-jackson-brown-jr-1456_anticipation_i-never-expect-to-lose-even-when-i-m-the_1660384.jpg)
