Three times Quote by Daniel Kahneman
““As expected, the effect of facial competence on voting is about three times larger for information-poor and TV-prone voters than for others who are better informed and watch less television””
About This Quote
Source Research Paper: "The Role of Facial Competence in Voting Behavior", 2015
Voters with low information and high TV consumption rely more on facial cues when voting than well‑informed, low‑TV viewers.
In simple terms: TV‑heavy, uninformed voters trust faces more.
Key Takeaway
Consider the impact of media diet on political judgment.
Themes
media influence
voting behavior
cognitive bias
Mood
analytical
concerned
Type
research
informative
When to use this quote
- election campaigns
- media literacy programs
- political advertising
- public debates
Key Concepts
information asymmetry
visual heuristics
Questions to Reflect On
- How does media consumption shape political decisions?
- Can visual training reduce bias?
A Different Perspective
Facial cues may be misleading, leading to poor electoral choices.
