Falsehoods Quote by Daniel Kahneman
““A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth.””
About This Quote
Repeated false statements become believable due to familiarity bias.
In simple terms: Repetition makes lies seem true.
Key Takeaway
Question repeated claims critically.
Themes
cognitive bias
truth
repetition
media
Mood
cautious
analytical
Type
educational
philosophical
When to use this quote
- political speeches
- advertising
- social media
- news reporting
Key Concepts
psychology
information theory
Questions to Reflect On
- How does familiarity affect belief?
- What safeguards counteract this bias?
A Different Perspective
Repetition can also reinforce legitimate facts.
![“A mind conscious of right laughs at the falsehoods of rumour. [Lat., Conscia mens recti famae mendacia risit.]” quote by Ovid](https://sms4smile.com/quotes/img-quotes/95c/ovid-276_conscious_a-mind-conscious-of-right-laughs-at-the_12185.jpg)
![“I just wish this social institution [religion] wasn't based on what appears to me to be a monumental hoax built on an accumulation of customs and myths directed toward proving something that isn't true.” quote by Andy Rooney](https://sms4smile.com/quotes/img-quotes/ce5/andy-rooney-1253_atheism_i-just-wish-this-social-institution-reli_313358.jpg)
