Believe Quote by Daniel Kahneman
“A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact.”
About This Quote
Source Book: Thinking, Fast and Slow, 2011
Repeated statements feel familiar, and familiarity can be mistaken for truth, influencing beliefs and decisions.
In simple terms: Repetition makes false ideas seem true.
Key Takeaway
Question repeated claims.
Themes
cognitive bias
truth perception
persuasion
Mood
cautious
critical
Type
analytical
educational
When to use this quote
- advertising
- political speeches
- news media
- education
Key Concepts
availability heuristic
illusory truth effect
Questions to Reflect On
- Why do we trust familiar statements?
- How can we guard against repeated falsehoods?
A Different Perspective
Overreliance on repetition can spread misinformation.
