Attention Quote by Daniel H. Pink
“I think that educators are in sales. Essentially, what you are doing is making an exchange with your class. You're saying, 'Give me your attention. In exchange, I'll give you something else.' The cash register is not ringing. It's not denominated in dollars or cents or euros, but it is a form of sales in a way. It is an exchange.”
About This Quote
Source Book: Drive, 2009
Teaching is an exchange where attention is the currency, and learning is the product.
In simple terms: Teaching trades attention for learning.
Capture attention to teach effectively.
Themes
Mood
Type
When to use this quote
- classroom lectures
- online courses
- workshops
- training sessions
Key Concepts
Questions to Reflect On
- What strategies keep attention high?
- How to measure attention value?
Attention can be fleeting, reducing effectiveness.