Business Quote by Dana Walden
“The development process is not that simple... When I started working at Fox in '92, the company had decided that dramas were dead: they weren't viable businesses and because newsmagazines were so efficient to produce and financially so much more tolerable than a drama. So that year, our company developed very few dramas.”
About This Quote
Source Interview: Variety, 2015, Television Industry
Drama series were once deemed unprofitable, leading to minimal investment despite audience demand.
In simple terms: Drama was considered a bad business.
Key Takeaway
Reevaluate assumptions about genre profitability.
Themes
media strategy
industry trends
content creation
Mood
cautious
reflective
Type
analytical
strategic
When to use this quote
- film
- TV streaming
- network programming
Key Concepts
risk assessment
audience analysis
financial modeling
Questions to Reflect On
- What data could prove drama's value?
- How to balance risk and innovation?
A Different Perspective
Market perceptions can lag behind consumer tastes.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)