Business Quote by Dan Schulman
“I've come to recognize that social purpose must be embedded into the core DNA of a company. The questions 'Why do we exist as a company?' and 'How do we make a difference?' need to have the same answer.”
About This Quote
Source Speech: Business Leadership Conference, Dan Schulman, 2020
Corporate purpose must be woven into a company's fundamental identity, aligning mission with impact.
In simple terms: Purpose should be core to a company.
Key Takeaway
Embed purpose in company DNA.
Themes
purpose
leadership
social impact
Mood
inspirational
thoughtful
Type
leadership
strategic
When to use this quote
- strategic planning
- brand development
- employee engagement
- CSR initiatives
Key Concepts
Corporate identity
shared value
Questions to Reflect On
- How can you align profit with purpose?
- What metrics reveal true impact?
A Different Perspective
Purpose can be vague and hard to measure.
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)