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Able Quote by Dan Ariely

“Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?” quote by Dan Ariely
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“Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?”

Dan Ariely

About This Quote

Source Book: Predictably Irrational, 2008

People view money as an opportunity cost, influencing decisions like purchasing a car.

In simple terms: Money equals lost alternatives.

Key Takeaway

Consider trade‑offs before spending.

Themes

economics decision making opportunity cost

Mood

analytical thoughtful

Type

educational practical

When to use this quote

  • budgeting
  • investment choices
  • consumer research

Key Concepts

Behavioral economics Cognitive bias

Questions to Reflect On

  • What opportunities might you be missing?
  • How can you make opportunity costs visible?
A Different Perspective

People often ignore hidden costs.

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