Able Quote by Dan Ariely
“Money are very difficult to think about. So, we think about money as the opportunity cost of money. So, we at some point went to a Toyota dealership and we asked people, what will you not be able to do in the future if you bought this Toyota?”
About This Quote
Source Book: Predictably Irrational, 2008
People view money as an opportunity cost, influencing decisions like purchasing a car.
In simple terms: Money equals lost alternatives.
Consider trade‑offs before spending.
Themes
Mood
Type
When to use this quote
- budgeting
- investment choices
- consumer research
Key Concepts
Questions to Reflect On
- What opportunities might you be missing?
- How can you make opportunity costs visible?
People often ignore hidden costs.