Business Quote by Craig McCaw
“Filling a need that others aren't addressing has always been a focus of the companies that I have been involved with.”
About This Quote
Source Speech: Tech Conference, 2005
Identifying unmet needs drives innovation and creates market opportunities for new ventures.
In simple terms: Spot unmet needs to innovate.
Key Takeaway
Focus on gaps to build business.
Themes
entrepreneurship
innovation
market gaps
strategy
Mood
optimistic
strategic
Type
business
motivational
When to use this quote
- startup planning
- product design
- industry analysis
Key Concepts
business development
value creation
disruption
Questions to Reflect On
- What needs are ignored today?
- How can you validate a gap?
A Different Perspective
Risk of overestimating demand or misreading market.
![“[The Utopia of Rules] should offer a challenge to us all. Should we just accept this bureaucracy as inevitable? Or is there a way to get rid of all those hours spent listening to bad call-centre music? Do policemen, academics, teachers and doctors really need to spend half their time filling in…” quote by Gillian Tett](https://sms4smile.com/quotes/img-quotes/223/gillian-tett-57286_accepting_the-utopia-of-rules-should-offer-a-chall_39418.jpg)
![“[S]ometimes, when you are a food person, the possible irrelevance of what you are doing doesn’t cross your mind until it’s too late. (Once, for example, when I was just starting out in the food business, I was hired by the caper people to develop a lot of recipes using capers, and it was weeks of…” quote by Nora Ephron](https://sms4smile.com/quotes/img-quotes/d79/nora-ephron-1217_business_s-ometimes-when-you-are-a-food-person-th_980.jpg)
![“If the State does not acquire supremacy over [vast private] enterprises, it becomes their puppet, and they become the real State.” quote by Bertrand Russell](https://sms4smile.com/quotes/img-quotes/bad/bertrand-russell-69_acquire_if-the-state-does-not-acquire-supremacy_1379.jpg)