Investing Quote by Clayton M. Christensen

“a jobs-to-be-done lens can help innovators come to market with an initial product that is much closer to what customers ultimately will discover that they value. The way to get as close as possible to this target is to develop hypotheses by carefully observing what people seem to be trying to…” quote by Clayton M. Christensen — Download Open image

““a jobs-to-be-done lens can help innovators come to market with an initial product that is much closer to what customers ultimately will discover that they value. The way to get as close as possible to this target is to develop hypotheses by carefully observing what people seem to be trying to achieve for themselves, and then to ask them about it.9””

Clayton M. Christensen

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Investing

More by Clayton M. Christensen

“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.”

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“In the words of Andy Grove: “To understand a company’s strategy, look at what they actually do rather than what they say they will…

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The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth.

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“disruptive technology should be framed as a marketing challenge, not a technological one.”

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The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to…

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The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make…

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By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own…

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Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of…

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“the breakthrough researcher first discovers the fundamental causal mechanism behind the phenomena of success. This allows those who are looking for “an answer” to…

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“In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids…

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In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member…

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For 300 years, higher education was not disruptable because there was no technological core.

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Explore all 96 Clayton M. Christensen quotes

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