Competence Quote by Clayton Christensen
“Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you're good at.”
About This Quote
Source Book: The Innovator’s Dilemma, 1997, business strategy
Focusing inward on core skills limits competitiveness; value to customers matters more.
In simple terms: Look outward to serve customers.
Align offerings with customer needs.
Themes
Mood
Type
When to use this quote
- product development
- customer research
- strategic planning
Key Concepts
Questions to Reflect On
- How can firms balance core skills with market demands?
- What metrics reveal customer value?
May undervalue internal strengths.