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Competitiveness Quote by Clayton M. Christensen

“Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you’re good at. And staying competitive as the basis of competition shifts necessarily requires a willingness and ability…” quote by Clayton M. Christensen
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““Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you’re good at. And staying competitive as the basis of competition shifts necessarily requires a willingness and ability to learn new things rather than clinging hopefully to the sources of past glory. The challenge for incumbent companies is to rebuild their ships while at sea, rather than dismantling themselves plank by plank while someone else builds a new, faster boat with what they cast overboard as detritus.””

Clayton M. Christensen

About This Quote

Source Book: The Innovator’s Dilemma (original) and later articles, 1997‑2020

Relying on existing strengths can blind firms to customer needs; continuous learning and adaptation are essential for staying competitive.

In simple terms: Don’t cling to past successes; keep learning.

Key Takeaway

Prioritize customer value and new skills.

Themes

innovation customer focus learning competition

Mood

strategic challenging

Type

business leadership

When to use this quote

  • product development
  • market research
  • skill training
  • strategic pivots

Key Concepts

core competence strategic renewal organizational agility

Questions to Reflect On

  • How can you balance leveraging strengths with exploring new opportunities?
  • What processes help your organization learn quickly?
A Different Perspective

Learning new things can be costly and risky for established firms.

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