"Literary qualifications have no more to do with……" — Claude C. Hopkins
"Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must."
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Claude C. Hopkins
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47 Quotes by Claude C. Hopkins
Claude C. Hopkins has 47 quotes on this site.
A few more worth reading:
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People don't buy from clowns.
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The man who wins out and survives does so only because of superior science and strategy.
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The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.
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Picture what others wish to be, not what they may be now
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Never be led in new paths by the blind
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The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
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Scientific advertising has altered many old plans and conceptions. It has proved many long established methods to be folly
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In the old days, advertisers ventured on their own opinions. The few guess right, the many wrong. Those were the…
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Almost any questions can be answered,cheaply, quickly and finally, by a test campaign. And that's he way to answer them…
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We cannot go after thousands of men until we learn now to win one
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Don't, to gain general and useless attention, sacrifice the attention that you want
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Platitudes and generalities roll of the human understanding like water from a duck
See all 47 quotes by Claude C. Hopkins »
More Able Quotes
This quote is filed under Able Quotes,
one of 10,642 quotes in that category. Here are a few more:
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On the field, blacks have been able to be super giants. But, once our playing days are over, this is…
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It is the mark of an educated mind to be able to entertain a thought without accepting it.
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When it comes to the point where you occasionally look forward to being in prison on the basis that you…
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I write the paragraph, then I'm crossing out, changing words, trying to improve it. When it seems more or less…
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For centuries, the Muslims were able to co-exist perfectly well with Jews and Christians in the Middle East.
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I myself spent nine years in an insane asylum and I never had the obsession of suicide, but I know…
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I suffer much less than many of my colleagues. I am perfectly able to go to Australia and film within…
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Cameramen are among the most extraordinarily able and competent people I know. They have to have an insight into natural…
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