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Brands Quote by Christophe Lemaire

“At Hermès I learned, maybe more than anywhere else, how to work around a legacy, and how to integrate a strong brand culture into my work. Also, to work with a completely different projection system and craftsmanship.” quote by Christophe Lemaire
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“At Hermès I learned, maybe more than anywhere else, how to work around a legacy, and how to integrate a strong brand culture into my work. Also, to work with a completely different projection system and craftsmanship.”

Christophe Lemaire

About This Quote

Source Interview: Business of Fashion, 2020

He describes learning to navigate legacy systems while preserving brand culture and adapting to new technologies and craftsmanship.

In simple terms: Learn to blend tradition with innovation.

Key Takeaway

Embrace legacy, adapt to new tools.

Themes

brand management innovation legacy systems craftsmanship adaptation

Mood

reflective strategic

Type

professional insightful

When to use this quote

  • product development
  • brand strategy
  • team leadership
  • process redesign

Key Concepts

systems thinking cultural integration technology adoption

Questions to Reflect On

  • How do you honor tradition while innovating?
  • What challenges arise when integrating new tech into established crafts?
A Different Perspective

Balancing heritage with change can slow progress if not managed.

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