Cheese Quote by Chip Kidd
““Just who are the cheese monkeys? And what do they want?””
About This Quote
Source Interview: Book talk, 2017
Questioning the motives and desires of “cheese monkeys.”
In simple terms: Who are the cheese monkeys and what do they want?
Key Takeaway
Explore hidden audiences.
Themes
curiosity
audience
motivation
humor
Mood
playful
inquisitive
Type
literary
humorous
When to use this quote
- advertising
- product design
- media studies
- consumer research
Key Concepts
marketing
psychology
culture
analysis
Questions to Reflect On
- Who might be the “cheese monkeys”?
- What drives their interest?
A Different Perspective
The phrase may be obscure to many readers.
