Art Quote by Chip Kidd
““Graphic Design for its own sake will never happen, because the concept cancels itself out — a poster about nothing other than itself is not Graphic Design, it's … makin' ART.””
About This Quote
Source Interview: 2014 Design Talk, Chip Kidd
Design must serve purpose; self-referential art lacks meaning and function.
In simple terms: Design needs purpose, not self‑obsession.
Create with intent, not ego.
Themes
Mood
Type
When to use this quote
- branding
- poster design
- advertising
- gallery installations
Key Concepts
Questions to Reflect On
- How does purpose guide your design choices?
- When does self‑reference become valuable?
Self‑focused work may be dismissed as mere art, not design.