Choice Quote by Chip Heath
““To diagnose whether your colleagues have created real or sham options, poll them for their preferences. If there’s disagreement, that’s a great sign that you have real options. An easy consensus may be a red flag.””
About This Quote
Source Book: Made to Stick by Chip Heath & Dan Heath, 2007
Real options show disagreement; consensus may hide lack of true choice.
In simple terms: Disagreement signals real options; easy agreement may be false.
Key Takeaway
Seek disagreement to test option validity.
Themes
decision making
leadership
strategy
Mood
critical
analytical
Type
advisory
strategic
When to use this quote
- team meetings
- product development
- strategic planning
Key Concepts
option analysis
group dynamics
Questions to Reflect On
- How do you encourage dissent?
- What signals indicate a false consensus?
A Different Perspective
Consensus can mask hidden assumptions.
