Leadership Quote by Chip Heath
““Journalists obsess about their leads. Don Wycliff, a winner of prizes for editorial writing, says, “I’ve always been a believer that if I’ve got two hours in which to write a story, the best investment I can make is to spend the first hour and forty-five minutes of it getting a good lead, because after that everything will come easily.””
About This Quote
Source Book: Made to Stick, 2008
Emphasizes investing time early to craft a strong lead, making the rest of the work easier.
In simple terms: Strong start simplifies later work.
Key Takeaway
Prioritize a solid opening.
Themes
writing
strategy
efficiency
Mood
practical
focused
Type
instructional
advisory
When to use this quote
- journalism
- marketing
- academic writing
Key Concepts
lead generation
storytelling
Questions to Reflect On
- How does a strong lead affect audience engagement?
- What balance between planning and spontaneity?
A Different Perspective
Time spent on lead may delay other tasks.
